blogcutter

There's a TV commercial that's aired a lot these days on the CBC stations. It's for a type of gummy-bear candy - perhaps even the first one ever to be produced - and shows a bunch dressed-for-success, very corporate looking business-people sitting around a boardroom table. They have a bag of the candy. And they're all ostensibly talking in little-kid voices.

To me it vividly conveys the nostalgia value and the idea that eating the candy brings out the kid in you - in a far more compelling way than if they just stated that outright. Pure poetry. Connoting versus denoting. All that good stuff. I find it amusing and creative. And I don't even especially like gummies! My partner, on the other hand, despises the commercial.

Here's a link to it, in case you haven't seen it:

https://www.youtube.com/watch?v=EAnwmmPFYgU

And here's a longer video of the history of the candy, its logo and the various ads for it through the ages. Also great for learning or practising your German!

https://www.youtube.com/watch?v=Nk9WOLsQMQI

In fact, I'm including a link below to a whole page of videos advertising the product. There are others with kiddie-voices but also some that use other imaginative approaches. I particularly like the one that apparently never aired, maybe because an attaché case full of the candy was made to look like a stash of illicit drugs and might contribute to juvenile (or older-person) delinquency!

https://duckduckgo.com/?q=haribo+commercial&t=osx&pn=1&iax=videos&ia=videos

Is this the the opiate of the masses?