2024-04-06 08:14 pm

Bonbons from Bonn

There's a TV commercial that's aired a lot these days on the CBC stations. It's for a type of gummy-bear candy - perhaps even the first one ever to be produced - and shows a bunch dressed-for-success, very corporate looking business-people sitting around a boardroom table. They have a bag of the candy. And they're all ostensibly talking in little-kid voices.

To me it vividly conveys the nostalgia value and the idea that eating the candy brings out the kid in you - in a far more compelling way than if they just stated that outright. Pure poetry. Connoting versus denoting. All that good stuff. I find it amusing and creative. And I don't even especially like gummies! My partner, on the other hand, despises the commercial.

Here's a link to it, in case you haven't seen it:

https://www.youtube.com/watch?v=EAnwmmPFYgU

And here's a longer video of the history of the candy, its logo and the various ads for it through the ages. Also great for learning or practising your German!

https://www.youtube.com/watch?v=Nk9WOLsQMQI

In fact, I'm including a link below to a whole page of videos advertising the product. There are others with kiddie-voices but also some that use other imaginative approaches. I particularly like the one that apparently never aired, maybe because an attaché case full of the candy was made to look like a stash of illicit drugs and might contribute to juvenile (or older-person) delinquency!

https://duckduckgo.com/?q=haribo+commercial&t=osx&pn=1&iax=videos&ia=videos

Is this the the opiate of the masses?
2020-08-09 02:49 pm

Misleading Advertising!

Misleading advertisements will no doubt always be with us. But there are two TV commercials airing regularly these days that are particularly unrealistic during pandemic and lockdown conditions.

The first, I think, is intended to be cute or poignant and if it happened in real life, I guess maybe it would be. A little girl approaches a store clerk to buy a bar of Cadbury's chocolate for her mother's birthday. As payment, she has brought along a small selection of personal treasures - a couple of buttons, a bead, a fancy little eraser - which she places one by one on the counter. The cashier hands her the chocolate bar, picks up the "currency" and returns one of the items, saying "Your change." The girl then takes the chocolate and presents it to her mother, who is waiting just outside the shop.

Unfortunately, with contactless payments the order of the day, very few retail establishments these days will even accept cash, let alone little treasure troves like that one. I'm even extra-nervous about losing my credit card these days. Nobody needs to sign when paying and with the new higher limits, even a PIN is generally not needed - you just tap it. Which means that if I inadvertently dropped it somewhere, any unscrupulous person could just pick it up and use it!

The second commercial I'm thinking of is really quite obnoxious. Kid looks at parent's nails and says "Eeeuuwww, what's that? It's gross!" Parent says, "Don't worry, it's nothing." Obnoxious person in white coat (sometimes a man, sometimes a woman) appears out of nowhere and says "It's a nail fungus infection. It needs treatment. It's contagious. You need to get a prescription."

In this case, maybe there really is a valid point to get across - something you think is minor may in fact be more serious and maybe you should phone the doctor's office or talk to a pharmacist. But get real, folks. It's bad enough that with so many medical resources diverted to Covid-19, people with really serious non-Covid problems are having trouble accessing the treatments they need. Do we really want to be obsessing every time we find a wart on our finger? And that doctor in the commercial could sure use some sensitivity training and a course or two in bedside manner!
2017-12-17 11:37 am

Junk food for thought

So I see there's a bill just gone through second reading in the House of Commons that would ban all food and drink marketing aimed at kids under the age of 17.

Now, this may not be such a bad idea. But the bill started out life as a Senate private member's bill introduced by - wait for it - Conservative senator and former Olympic skier Nancy Greene Raine. Yes, the same woman who used to flog Mars bars on prime-time TV just a few short decades ago. I mean, what planet is she on, anyway?

Oh, wait a moment: Is Mars still considered to be a planet these days? Is Earth? Aarrgh!! I'm getting a chocolate migraine just thinking about it!!